The Four Screens

The Four Screens

UPDATED: Watch the 3 Minute Ad Age clip here.

What comes after television, the internet and mobile is what has been commonly referred to as the fourth screen. But what is the deal with all these screens? What are they, why are they important and what do we as producers, designers, technologists and marketers need to know?

The panel was: Steve Ronson, EVP, AETN; Lance Podell, CEO, NextNewNetworks; Dana Spiegel, VP of Application Strategy and Development, Cathedral Partners; Michael Kogon, Founder and CEO, Definition 6. Denise Oliver, Co-Founder, ShortFormTV was the moderator.

It’s not that SobelMedia needed the extra publicity, it’s just that I like the promo that creativebubble did.

Related:

2010: The Year of TV Everywhere

Disney Touts a Way to Ditch the DVD – About “Keychest” and “DECE”. (Sorry, Rupert wants to charge you for this article.)

Lala Could Help Apple Redefine ‘Ownership’ of Content

Kliavkoff Out But Not Down

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Kliavkoff Out But Not Down

George Kliavkoff may be leaving his post as NBCU’s Chief Digital Officer, but he is certainly not down on the potential for a customized digital experience to be a magnet for ad dollars when the economy rebounds. Kliavkoff spoke at the monthly NY:MIEG breakfast this morning.

Endangered Species ?

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Endangered Species ?

Showrunners know who watches their show, brand managers know who buys their product. So why in this day of product integration do you need ad agencies as the go between? Some thoughts from Brian Reich, (coauthor of Media Rules).
[iTunes link to clip here, then select podcast with release date of 9/8/08.]

(Thanks to Bill Sobel for this.)