Add “Dyle” to Your Vocabulary

The folks at the Mobile Content Venture have branded their digital-access ATSC Mobile DTV services with the name “Dyle“. John Merli wrote about it in the August 24th edition of TV Technology.

What does this mean for the consumer? Well most vendors will not have smartphones, tablets or portable TV’s capable of mobile reception for sale until late 2012. So forget about buying a TV set for your car this Christmas. It will still be a portable DVD player under the tree, more than two years & three months after the analog TV shutdown.

This Week in Engineering

I’ve been off working on other people’s blogs, so here are some of this weeks interesting engineering stories:

• Sony Sets its Sights On News Automation Biz
• CBS: No 3D Broadcasts Without Sponsor
• Mobile DTV: In search of a business model

FLO’s Demise A Lesson for OMVC ?

What lessons does the impending shutdown of FLO TV have for the Open Mobile Video Coalition (OMVC)? Probably just one: It is not good to be way out front with a new technology or be too late out of the gate.

Our friends at the ATSC wanted the best engineering solution rather than the most flexible. (Like CODFM.) It was only when the bean counters made the engineers realize that over-the-air television was a non-issue for 90% of the country, that thought was given to the potential market of non-stationary TV devices. (A revenue loss of 10% per year will make people rethink their business model.)

So will Mobile DTV take off or has the past 15 months of digital transmission soured the potential mobile audience?

(Thanks to Engadget.)

UPDATE: Mobile DTV remains a non-issue. TV Newscheck had the best summary of the situation here.

Local TV for Devices on the Move

The New York Times today printed an article on mobile DTV.

CLICK HERE FOR THE LINK TO THE NEW YORK TIMES ARTICLE.

UPDATE 9/14/10: Local News, Info Are Mobile DTV’s Big Draws

Related:
Mobile DTV – Too Little, Too Late?

Mobile DTV – Too Little, Too Late?

Receiving a big send-off from manufacturers at this week’s CES, free mobile digital television could either be part of broadcast TV’s salvation, or a non-starter. With so many under-30’s used to watching on their computers or downloading to their portable devices, mobile DTV may only be a big hit in soccer mom’s minivans.

(Photo: Samsung Moment Android powered phone to be used in testing Mobile DTV in Baltimore and Washington D.C.)