The Four Screens

UPDATED: Watch the 3 Minute Ad Age clip here.

What comes after television, the internet and mobile is what has been commonly referred to as the fourth screen. But what is the deal with all these screens? What are they, why are they important and what do we as producers, designers, technologists and marketers need to know?

The panel was: Steve Ronson, EVP, AETN; Lance Podell, CEO, NextNewNetworks; Dana Spiegel, VP of Application Strategy and Development, Cathedral Partners; Michael Kogon, Founder and CEO, Definition 6. Denise Oliver, Co-Founder, ShortFormTV was the moderator.

It’s not that SobelMedia needed the extra publicity, it’s just that I like the promo that creativebubble did.

Related:

2010: The Year of TV Everywhere

Disney Touts a Way to Ditch the DVD – About “Keychest” and “DECE”. (Sorry, Rupert wants to charge you for this article.)

Lala Could Help Apple Redefine ‘Ownership’ of Content