Job Retention In “Old Media”

Job Retention In “Old Media”

Deborah McAdams does a great take on data from the Wall Street Journal about the best jobs to have in 2011.  Broadcast technician went from 44th place in 2010 down to 99th in 2011. Newscaster fell from 95th place down to 128th. McAdams smirks that newscasters could be replaced by avatars. But gee, it’s great to be Sam Champion. Meteorologist moved up from 12th place in 2010 to 6th in 2011!

[BTW: That’s a picture of Brian (Believeable RSS Interactive Avatar Newscaster) from Televirtual Ltd of Norwich, UK.]

MPEG Suspected In Lip Sync Errors

MPEG Suspected In Lip Sync Errors

Deborah D. McAdams writes in in the March issue of Television Broadcast:

“Lip sync is notoriously bad in digital broadcast television, making a lot of content resemble the original English-dubbed Godzilla films….”

Interesting is the information appearing in the print but not the on-line version of the article: “…Others [individuals knowledgeable about the issue] point out that splitting audio and video from the get-go…was a bad idea in the first place.”

No, really? Embed that audio ! That’s my motto. I’ve seen too many ‘engineers’ running around like chickens without a head (sorry, poor choice of imagery) because they were sending analog audio through the plant with their HD-SDI video and wondering why it was out of sync.