I hope no one outside the media biz read this…
Variety broke the story of how NBC is combining its long-form, Dateline, NBC News Productions and NBC Media units into Peacock Productions. Says the article: “Peacock Prods. will apply NBC News’ journalistic standards when clients ask for them. Or, in the case of… (one show produced by NBC News Productions)… news standards aren’t necessarily applied.” Wow, Ed Murrow & Fred Friendly must be writhing in their graves! No wonder people, especially in the blogsphere, don’t trust the MSM (mainstream media).
Until recently, if one of the Net News orgs wanted to violate its ”journalistic standards”, they would farm the show out to their “arms length” production company: Lincoln Square, EyeTwo or Media Productions.
After all – in this brave new media world – who cares if the Next
Food Network Star embelished his resume a little bit – no one put a second Eye on it.
But now it’s looking like it’s the client’s choice to have journalistic
standards a la carte, not the Networks choice. Gee, anything can be
bought for a price these days, even the cachet of NBC News.