DVR, Once TV’s Mortal Foe, Helps Ratings
"According to Nielsen, 46 percent of viewers 18 to 49 years old
for all four (ABC, CBS, FOX and NBC) networks taken together are
watching the commercials during (DVR) playback, up slightly from
last year." According to this
New York Times article, "... those passive viewers are watching
in numbers big enough to turn... some middling successes (“How I Met
Your Mother” on CBS) into healthier profit centers, and some
seemingly endangered shows (“Heroes” on NBC) into
possible survivors."
© 2009 The New York Times Company
Posted by
Techmanager at 3:07 AM
Categories:
Broadcast 2.0