December 2009

What Does the J-School of the Future Look Like ?

Dave Winer in a blogpost in Rebooting the News suggests that a semester of journalism in college (or high school) should be a requirement, just like history, math and science.

Some necessary training for all those future “i-Reporters”. (And thanks to Michi Valeriano.)

So Where is AdSense for Newspapers ?

  ... asks Mark Cuban refering to a guest opinion piece by Google's CEO Eric Schmidt in the Wall Street Journal.

And where is AdSense for cable? I think it has a chance to catch on - as soon as cablers refine the technology to deliver targeted advertising at the set-top level.

Related:
Congress to Hold Hearing on Cable Advertising (4/22/09)
CableLabs: tru2way
Canoe Ventures: In Forbes (6/18/09); Canoe Ventues Home Page

Master Of The (Communication) Universe

 And a shout-out to Steve Mendelsohn, the frequency coordinator for the New York City Marathon and game day coordinator for the New Jersey Jets. Steve is a veteran of two networks. When the com signal leaves, you need to call Steve. (And he's got the tales to prove it.)

(Photo from the TV Technology feature "NFL Finds the Right Frequency".)

Thimbleful Of Knowledge

Pretty As A Peacock; The Almost Broadcasting Company

In an unusual alignment of the moon (currently full) and the rest of the univers(al), it looks like GE and Vivendi have agreed on how much ($5.8 billion) NBCU is worth, paving the way for the media giant's sale to Comcastic.

Over at the Meatball network, the move backward toward it's first incarnation, the Almost Broadcasting Company, continues with the confirmation that Mike Shaw, the President of Sales and Marketing will be stepping down from his current role at the end of the year.

As both these events occurred on the same day, I should be saying that media divergence continues, but the first instance is a big fish eating a little fish and the second instance is just what happens when you have a "mature" business. (Just read that as "past it's prime.")