Yogurt Was Right

“Books don’t just compete against books. Books compete against Candy Crush, Twitter, Facebook, streaming movies, newspapers you can read for free. It’s a new world” says Russell Grandinetti, Amazon’s senior vice president for Kindle in the New York Times.

So Yogurt was right, it’s all just merchandise – mark it up, mark it down and push it on through to the consumer to randomly consume in their spare time.