So Where is AdSense for Newspapers ?

… asks Mark Cuban refering to a guest opinion piece by Google’s CEO Eric Schmidt in the Wall Street Journal.

And where is AdSense for cable?
I think it has a chance to catch on – as soon as cablers refine the
technology to deliver targeted advertising at the set-top level.

Related:
Congress to Hold Hearing on Cable Advertising (4/22/09)
CableLabs: tru2way
Canoe Ventures: In Forbes (6/18/09); Canoe Ventues Home Page