An Unsteady Future for Broadcast


Categories: Media Divergence

An Unsteady Future for Broadcast

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The departure of Oprah from syndication and bumps in the road in the NBC/ Comcast merger led a peg for this article in the New York Times business section.

“Most analysts and many executives agree that the economic model of broadcast television — which relies much more heavily on advertising than cable — is severely fractured. What they are wondering now is if it is irreparably broken” says the article.

This doomsday scenario is not new, but as upfront revenue declined for a second year in a row, the situation appears dire.

But there might be some ways to postpone the inevitable.