New York Nonstop

WNBC launched NY Nonstop yesterday (3-09-09) on its digital tier and on Cablevision (Ch 109) & Time Warner (Ch 161).

Billed as being “geared toward a city-minded audience”, I had it on most of the day in my office (and I have it on as I write). It’s definitely geared toward an under-30 audience and I’m not impressed. (B&C says it’s pushing itself to be “relevant with those much more familiar with Chuck D than star anchor Chuck Scarborough”.)

Over-30 me would rather watch NY1.