USC’s ETC Does NextGen Consumer Research

Check out the website and blogs of the The Entertainment
Technology Center at USC. The ETC is a consortium funded by the
major content, technology, CE and service companies. Their goal is to
understand next-gen consumers and explore new opportunities for reaching
them with digital content.

The ETC was founded in 1993 at the University of Southern California,
with help from George Lucas, with the goal of bringing technology and
entertainment visionaries together to collaborate on the future of
entertainment technology.