Endangered Species ?


Categories: Broadcast 2.0


Endangered Species ?

Showrunners know who watches their show, brand managers know who buys their product. So why in this day of product integration do you need ad agencies as the go between? Some thoughts from Brian Reich, (coauthor of Media Rules).
[iTunes link to clip here, then select podcast with release date of 9/8/08.]

(Thanks to Bill Sobel for this.)