MPEG Suspected In Lip Sync Errors

Deborah D. McAdams writes in in the March issue of Television
Broadcast:

"Lip sync is notoriously bad in digital broadcast television, making a
lot of content resemble the original English-dubbed Godzilla films…."

Interesting is the information appearing in the print but not the
on-line version of the article: "…Others [individuals knowledgeable
about the issue] point out that splitting audio and video from the
get-go…was a bad idea in the first place."

No, really? Embed that audio ! That’s my motto. I’ve seen too many
‘engineers’ running around like chickens without a head (sorry, poor
choice of imagery) because they were sending analog audio through the
plant with their HD-SDI video and wondering why it was out of sync.