Best (Linear) Editing Software Ever

The news that David Krall will step down as President of AVID at the end of July has rekindled the Apple/AVID debate.

Reminds me of the time my editor friend and I beta tested the PC-based version of a major company’s version of their mini-computer based edit software. (Hint: It rhymed with “Mace”.) We came up with a list of 30 features the software needed to have in order to be editor-friendly (for example: being able to enter two ‘outs’ and one ‘in’ for an insert edit.) Well the company implemented most of our suggestions, but kept the clunkier interface from their mini-computer version. Needless to say that it went over like a lead balloon (even though it was the most editor friendly thing out there at the time.) Even the company that my friend and I worked for bought someone else’s product.