The Best (Linear) Editing Software Ever

The news
that David Krall will step down as President of AVID at the end of July
has rekindled the Apple/AVID debate.

Reminds me of the time my editor friend and I beta tested the PC-based
version of a major company’s version of their mini-computer based edit
software. (Hint: It rhymed with "Mace".) We came up with a list of 30
features the software needed to have in order to be editor-friendly (for
example: being able to enter two ‘outs’ and one ‘in’ for an insert
edit.) Well the company implemented most of our suggestions, but kept
the clunkier interface from their mini-computer version. Needless to say
that it went over like a lead balloon (even though it was the most
editor friendly thing out there at the time.) Even the company that my
friend and I worked for bought someone else’s product.