That’ll Never Work

Gee, I wish I could see into the future. Well, maybe I can. When I saw,
then made, my first QuickTime™movie
I thought it was, well – useful. But beyond making video previews, I
didn’t think it would ever be as big as "full motion video."

When AVID
came out with ‘AVR24′ resolution and called it ‘broadcast’ I laughed to
myself. "That may fly on cable, but it’ll never air on network TV!"

And cell phone video, how great is that ?

Well, my 2 year old computer does a decent job at playing 720p video at
24fps. George
Schlatter Productions used AVR24 to edit skits on his 1994 series "She-TV".
And YouTube
is getting lots of hits with it’s cell phone camera and webcam uploads.
So what’s next? Nah, downloading Hollywood features over the internet
will never be big. Right !

In 1996, GENE JANKOWSKI, the former President of CBS, told an interviewer
from the BBC:

"The Internet I associate more with cable and with phone companies. It
has nothing, the Internet has nothing to do with why people want to
watch 60 Minutes or ER or Dallas. In the last couple of years
there’s been a tremendous amount of attention focused on technology and
the new equipment and digitalisation etc and so forth and my attitude is
that we cannot lose sight of the fact that it’s not technology that
gives value to man, but rather it is people with creative ideas that
give value to the technology. We don’t go out and buy a VCR just because
we want to own a VCR, we buy it because it gives us the opportunity to
see the creative programming that we can play through our VCR."