Convergence?… No, Just Evolution

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Categories: Media Divergence

Convergence?… No, Just Evolution

To those of you who thought we’d all be watching TV on our computers (or
using keyboards on our TV’s) – the future is coming into focus, and it’s divergence.
Here are the some of the signs:

  • Craigslist
    is cutting into classified advertising revenue in Bay Area newspapers.
  • A news aggregator (Yahoo News),
    not a news gathering organization is the top news website. (Source: Nielson
    – Net Ratings
    )
  • People are paying
    to download last night’s TV shows to their iPods®.
  • Beginning January 3rd, ABC News will use its Evening News anchors to
    anchor a Webcast.

And some signs of desperation as entertainment / media companies
scramble to retain share:

At one network, the left
hand
said one thing but the right
hand
did someting else.

So, just as radio news changed the newspaper business and television
changed the radio and motion picture businesses, technology is changing
the way we consume media. OK, that’s obvious… but a seismic shift? No,
just evolution.